I have a guest post today over at TechFlash about  Apple’s recent rejection of my iPhone programmer’s calculator app, Calc 0×0. In rejecting my app submission, Apple’s review team objected to my use of a generic keyword (“bitwise”) to describe a prominent feature of the app (bitwise operations). According to Apple, I cannot use this term as a keyword because there is another application that uses the term as its name (an apparent reference to the IM client for OSX named “Bitwise”). I note that Apple’s keyword policy appears to prohibit the descriptive use of generic terms, use that would clearly be allowed by accepted trademark doctrine.

Calc 0x0 interface